The Seiko Watches brand started out in the late 19th Century in Tokyo, Japan as a small jewellery store, before shortly afterwards starting production of clocks and subsequently wrist watches. The company name is derived from the Japanese for Exquisite Standards and it is this ethos that the company has adhered to for over a century of watch production. Mens Seiko Watches come in a wide variety of styles which are reflected in their individual price point, they include quartz and mechanical movements and the brands new innovation, the Spring Drive movement. Ladies Seiko Watches include silver, colour and bi-metal designs.